PICK ONE!!!!!!!!!!!!!!!!!!!!!!!!!! If I was forced to pick one, I would say .M4A at this point, since probably most people who have encoded with AAC codec so far used iTunes and created .m4a already for the last year. And things seem pretty simple about .wma and .wmv I totally agree with you. For me, this .MP4/.AAC/.M4A (and soon .RA or whatever with AAC streams in them) business isn't really a problem. But for the average Joe.. don't even think about it. He wants ONE format (read: extension), not several formats in one .extension (MP3 in MP4 containers for example, which is utterly ridiculous), or the same formats in several .extension. .WMV = everyone knows this is a video file .WMA = everyone knows this is a audio file .MPG/MPEG = everyone knows this is a video (maybe with audio) file .MP4 = no-one can really be sure what this is, video, audio, audio+video, MP3 stream in a MP4 container, etc .M4A = everyone knows this is a audio file .M4V = everyone knows this is a video file and the perfect thing would be to have .MP4 has a video+audio file, although this might confuse some users thinking that this is "the next mp3". Also i dont want my video player (i dont use the same player for audio and video, and never will) to open .mp4 files as video files when they contain audio. Nor do i want my audio player to open .mp4 files when they are infact video(+audio) files. with .m4a i could just set my audio player to open the files with that extension, and do the same thing with .m4v (or .mp4) for my video player. Why the hell not keep it simple (when it works).