Variety is said to be the spice of life. Why only eat cherry Starbursts when you can sample orange, watermelon, lemon, etc? The same applies to multi-channel surround sound upmixers. But the folks at Dolby® apparently want you to eat ONLY one flavor. Their flavor. We recently got wind of a new Dolby mandate that restricts how you will be able to upmix native Dolby content that will take effect on all NEW Atmos-based products (ie. receivers, processors and soundbars) coming in 2019 and current 2018 products that are able to receive firmware updates.
>Note: Maintaining native format and upmixing is something that has always been in the Dolby guidelines for licensees, but apparently never enforced until now.
>Why is Dolby Issuing this Mandate to its licensees?
>I believe Dolby maybe enforcing it in future products that bear its logo for two reasons:
> Control quality of content so that their upmixer is only used with their software.
> Put an end to Auro-3D and strike a blow to DTS.
Why is Dolby the default audio in DVD and Bluray?
Surprisingly there is no open source alternative here is it? DOLBY or DTS. Hmm :(