And as I've long argued, the people you're referring to shouldn't be called "subjectivists." They're not. They're what I call "pseudo objectivists." A true subjectivist would never attempt to assert that their subjective perceptions are due entirely to actual audible difference. A true subjectivist only cares about their subjective experience and never tries to pass it off as anything more than that. You mean "pseudo subjectivist" if you define a "subjectivist" that way. General tenets of the audiophile subjectivist position would be: - subjective impressions that one arrived at in biased listening 'tests' always trump data gathered in controlled listening tests or measurements - there are hidden magical properties in audio components that we cannot measure - if someone asks for an explanation then simply pick a random phenomenon in physics that is remotely related and exaggerate, distort or blow it out of proportion until it seems to fit the question - N people all heard the same so they cannot err - the right feelings are enough evidence to even make outlandish claims come true - a true upgrade always causes an audible improvement - human hearing is unlimited ... And this leads to the nonsense spread by some of the audiophile manufacturers, as dealt with in above article. And the nonsense in magazines. And the nonsense in forums. I never understood the label "objectivist". It makes no sense. Is an "objectivist" audiophile someone who likes audio but does not listen to it?