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Topic: Apple Music Execs Say Spatial Audio is a Hit — And Is Drawing More Users (Read 1267 times) previous topic - next topic
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Apple Music Execs Say Spatial Audio is a Hit — And Is Drawing More Users

Apple Music execs say the focus on spatial audio is paying off as more listeners tune in.

Spatial audio was announced just eight months ago in June 2021. The audio format is rapidly growing on Apple Music, with the vast majority of subscribers having experienced it in some capacity. Listeners of spatial audio content has increased 50%, Apple Music told Billboard. The company also confirms that plays of spatial audio tracks have quadrupled since September as the catalog expands.

https://www.digitalmusicnews.com/2022/02/15/apple-music-spatial-audio-comments/