I am sorry I just don't buy the argument that if there is no DRM (ie if iMS had no DRM) then it's sales would go down because everyone would be sharing for free on the internet. Three reasons for this: 1) When Napster was around sales went up, people would dl a mp3 from an artist they had not heard from, then go out and buy the album (reason might be 2 below, or the fact they wanted it in higher quality, or perhaps they wanted to own a tangible real item) 2) The majority of people are honest, they will buy if given the opportunity (and they feel the price is fair, having one price in one country and a different in another will cause bad feeling in the other) - even today you cannot get audio DRM free unless you: Rip it yourself, or visit allofmp3.com. People are not stupid, they know it costs less to make an audio cd than a cassette, audio cds sell many times the cassette, but the cassette is cheaper. Take iMS - delivery costs and production of the track for iMS costs practically nothing, so having a price set the same as a real CD, or sometimes more (at 99c a track) just does not wash. 3) The scare of the few P2P lawsuits brought will keep Joe Public away, not that Joe Public could be bothered to P2P, it is more of a geek thing. Those geeks possibly wouldn't have bought said items they had traded on P2P even if there was no P2P or blackmarket. [a href="index.php?act=findpost&pid=283988"][{POST_SNAPBACK}][/a] I've exhibited all three of these factors myself, and have recently decided to stop acquiring music by "other means" and only buy CDs from now on (except for music not available on CD). But the bottom line is...for me and I'd bet for many other people...that there is a limited threshold of resistance that I'll tolerate before seeking alternatives, within an acceptable area of risk. My habits as a consumer are like the tendencies of electricity: I'll seek the route of least resistance. I like ripping my CDs in order to control the encoding format, settings, tagging, etc. But if CD copy protection stands in the way more than very rarely, then I'll stop buying CDs and go back to aqcuiring music by other methods. I ultimately believe in the need to protect intellectual property. But the recording industry should treat the buying public like electricity. If they incite too much impedance to the fair and legal use of music, then a great number of people won't fulfill the industry's desires in the way music is acquired. The industry has a fantastic opportunity to control their consumer base using DRM in encoded music and CD copy protection with physical media distribution. But they had better remember that their customer base is fickle, intolerant to resistance and many are quite resourceful. There are too many easy-to-use alternatives out there for them to screw around.