At this point, artificial intelligence isn't a new concept to musicians. We've seen artists like Björk and Arca use the technology to create new musical arrangements. But a new label called Snafu Records thinks it can also use AI to discover the next big artist long before even the most music-savvy talent scouts find them.

Snafu claims its the first "full-service, AI-enabled record label." Each week, it uses an algorithm to scrape approximately 150,000 tracks on places like Spotify, YouTube, SoundCloud and Tiktok. By taking into account blog posts, tweets and playlist additions, Snafu claims its software can identify "undervalued" artists within days of them releasing their first song instead of the average four to six weeks traditional labels might take. The tool will then assign a score to the music, which it will then use to narrow down the weekly pool to 15 to 20 artists. At that point, the label's human team listens to the songs to see if there's something there.