I grant you that it is free for use for some purposes at present, but this is the MPEGLA's "bait and switch" to get it firmly entrenched in the industry and profit later on.
If a content provider is going to go through the hassle and expense of supporting a new codec, it'll be to HEVC one day. That's what all these discussions forget - H.264 itself has a shelf life.
High Efficiency Video Coding (HEVC) is a proposed video compression standard, a successor to H.264/MPEG-4 AVC (Advanced Video Coding), currently under joint development by the ISO/IEC Moving Picture Experts Group (MPEG) and ITU-T Video Coding Experts Group (VCEG). MPEG and VCEG have established a Joint Collaborative Team on Video Coding (JCT-VC) to develop the proposed HEVC standard.
The point where I'm going to stop delivering it via flash is a few years away at least. The point where I'm going to stop using H.264 completely is many years away.
ConclusionFor comparisons between vpxenc and x264 baseline the conclusions from the previous article remain true “Although comparisons in quality are always somewhat subjective these benchmarks do show VP8 video encoded by vpxenc can be very competitive in encoding speed to quality ratio with x264 ‘baseline’ at the higher quality settings in both one pass and two pass modes. With faster encoding settings x264 ‘baseline’ clearly preforms increasingly better than vpxenc.”However the tests in this article do show a more substantial gap in quality between x264 ‘high’ and the best quality vpxenc can currently achieve.
did you check quoted link source?
all new videos uploaded to YouTube are now transcoded into WebM......we’re also working to transcode our entire video catalog to WebM...So far we’ve already transcoded videos that make up 99% of views on the site or nearly 30% of all videos into WebM
In keeping with our goal of making videos universally accessible, we will continue to support H.264 as an important codec for video on YouTube
While you guys are separating the real wheat from the chaff, I am feeling good about the prospects of something Matroska-like being encouraged into existence. I truly enjoy and like the Matroska container format. Since WebM is a lot like Matroska and is somewhat cross-compatible, it makes me happy. It would be nice if Matroska got the full support it deserves.