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Topic: TikTok has changed music and the industry is hustling to catch up (Read 1229 times) previous topic - next topic
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TikTok has changed music and the industry is hustling to catch up

Tyler Colon played college basketball. He won an MTV reality show. He's tried podcasting, modeling, and acting. But in 2019, he got serious about pursuing music.

"After singing in my car for, like, six months for an hour and a half every single day, I released 'Stuck In The Middle,'" he said.

He put it up on TikTok under his stage name, Tai Verdes. At the time, he was working at a Verizon store.

"I saw other people like me that had no following end up on the radio," he said. "And when you see that happen multiple times because of one app, it's kind of like 'a-duh', you know what I'm saying? Like, why not?"

Before he knew it, he was fielding calls from presidents of record labels during his lunch break. He got a record deal, made a debut album, and is currently on a 22-city tour across America. "Stuck In The Middle" has been streamed well over 100 million times on Spotify.

TikTok has flipped the script on the music industry, and everyone from artists to analysts and even marketing bosses at the top labels are hustling to catch up.

https://news.wosu.org/2022-05-22/tiktok-has-changed-music-and-the-industry-is-hustling-to-catch-up

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Re: TikTok has changed music and the industry is hustling to catch up

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