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Dolby to Restrict Non-Native Upmixing on Atmos Based Products

Variety is said to be the spice of life. Why only eat cherry Starbursts when you can sample orange, watermelon, lemon, etc? The same applies to multi-channel surround sound upmixers. But the folks at Dolby┬« apparently want you to eat ONLY one flavor. Their flavor.  We recently got wind of a new Dolby mandate that restricts how you will be able to upmix native Dolby content that will take effect on all NEW Atmos-based products (ie. receivers, processors and soundbars) coming in 2019 and current 2018 products that are able to receive firmware updates.

More here.
https://www.audioholics.com/audio-technologies/dolby-non-native-upmixing-atmos

 

Re: Dolby to Restrict Non-Native Upmixing on Atmos Based Products

Reply #1
>Note: Maintaining native format and upmixing is something that has always been in the Dolby guidelines for licensees, but apparently never enforced until now.

>Why is Dolby Issuing this Mandate to its licensees?

>I believe Dolby maybe enforcing it in future products that bear its logo for two reasons:

>    Control quality of content so that their upmixer is only used with their software.
>    Put an end to Auro-3D and strike a blow to DTS.

Why is Dolby the default audio in DVD and Bluray?

Surprisingly there is no open source alternative here is it? DOLBY or DTS. Hmm :(

 
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